Understanding the Importance of Japanese Culture in Business: A Look at Suwa Taisha Shrine

When doing business in Japan, understanding the culture is essential. This time, I’d like to introduce an important part of Japanese culture that offers insight into the values and traditions deeply embedded in the country: Suwa Taisha Shrine.

Located in Nagano Prefecture, Suwa Taisha is one of Japan’s oldest and most revered shrines. Its history stretches back so far that it is difficult to pinpoint an exact founding date. Even Japan’s oldest historical text, written over 1,400 years ago, refers to Suwa Taisha as an this was built a long time ago, suggesting it may have been built more than 2,000 years ago.

What’s remarkable about Suwa Taisha is that, despite its age, it hasn’t fallen into ruin like many ancient structures around the world. Instead, it has been meticulously maintained and renovated for thousands of years, continuing to serve as a gathering place for people today. Nestled in nature, with towering trees surrounding it, the shrine offers visitors a place of healing and connection with both nature and the sacred energy it’s believed to hold. It remains deeply rooted in the local community, naturally drawing people in.

This long-standing tradition of preserving cultural sites reflects a core belief in Japan: structures—and by extension, businesses—should be sustained not by strength alone, but by ongoing care and dedication over generations. In Japan, the focus isn’t on creating something that will last because of its physical resilience, but on nurturing it so it can be passed down through many generations.

For American companies entering the Japanese market, this approach might feel unfamiliar at first. Japanese businesses often prioritize long-term relationships and sustainability over quick results. This might seem slow or even frustrating at times, but it’s important to understand that this process is part of building something that can thrive for many years. Consider it the foundation for long-term success, rather than a short-term hurdle.

By learning and embracing these cultural values, you can create stronger, more enduring business connections in Japan—ones that can flourish for generations to come.