Hospitality Meets Innovation: How JHRS Can Boost Your Success in Japan

Hospitality Meets Innovation: How JHRS Can Boost Your Success in Japan

Elevate Your Brand in Japan’s Hospitality Market: Why U.S. Companies Should Exhibit at the Japan Hotel & Restaurant Show

Imagine your products taking center stage in one of the world’s most esteemed hospitality markets. The Japan Hotel & Restaurant Show (JHRS) offers you the platform to connect with over 50,000 hospitality professionals who shape Japan’s thriving hotel and restaurant industries. With our dedicated support, you can turn this event into your gateway to success in Japan and across Asia.

What is the Japan Hotel & Restaurant Show?

JHRS is the premier trade event for Japan’s hospitality and food service industries, held annually in February. The 52nd edition, scheduled for February 20–23, 2024, will take place at Tokyo Big Sight, offering unmatched opportunities to showcase your innovations.

Key Facts:

  • Dates: February 20–23, 2024
  • Venue: Tokyo Big Sight (Tokyo International Exhibition Center)
  • Visitors: 50,000+ expected
  • Exhibitors: Approximately 700 companies from Japan and overseas
  • Exhibition Space: Over 25,000 m²

Why Exhibit at the Japan Hotel & Restaurant Show?

  1. Tap into a Thriving Market
    Japan’s hospitality sector is booming, with the hotel market projected to reach $44.8 billion by 2025.

  2. Connect with Decision-Makers
    Gain direct access to hotel operators, restaurant owners, and other industry leaders who influence purchasing decisions.

  3. Showcase Your Range
    Whether it’s kitchen equipment, tableware, food products, beverages, or hospitality tech, JHRS covers every aspect of the industry.

  4. Meet High Standards
    Japanese consumers and businesses expect nothing less than excellence—an ideal match for innovative U.S. brands.

  5. Stay Ahead of Trends
    Explore cutting-edge developments in hospitality and food service while gathering insights to refine your market approach.

  6. Expand Your Network
    Connect with potential partners and buyers from across Japan and Asia, opening doors to long-term growth.

The Japanese Hospitality Market: A Closer Look

Japan’s hospitality industry is a dynamic landscape full of potential:

  • Hotel Market: Expected to grow at a CAGR of 7.5%, reaching $44.8 billion by 2025.
  • Restaurant Industry: Valued at over $240 billion, making it one of the largest globally.
  • Rising Demand: Unique, high-quality products and advanced technologies are in increasing demand.
  • Upcoming World Expo 2025: Set to drive further growth, particularly in Osaka’s hospitality sector.

How We Help You Succeed at JHRS

Navigating Japan’s hospitality market can feel overwhelming, but our tailored support ensures your brand shines:

  1. Market Entry Strategy
    Gain expert insights into Japan’s hospitality sector, from regulatory requirements to consumer preferences.

  2. Exhibition Planning
    Let us guide you through the application process, booth selection, and deadline management.

  3. Logistics Coordination
    Focus on your products while we handle shipping, setup, and on-site support.

  4. Custom Marketing
    Leverage our expertise to create compelling, culturally resonant promotional materials.

  5. Language and Communication Support
    Our bilingual team will assist with interpretation and ensure your materials are ready for Japanese audiences.

  6. Business Matching
    Connect with the right partners, distributors, and buyers through JHRS’s matchmaking services.

  7. Cultural Preparation
    Master Japanese business etiquette with our guidance, ensuring productive interactions with local professionals.

  8. Post-Show Support
    Turn new leads into long-term partnerships with our follow-up assistance.

Success Stories from JHRS

Many U.S. companies have turned their JHRS participation into success stories. For example, a U.S.-based hospitality technology firm secured contracts with three major Japanese hotel chains, resulting in a 200% increase in Asia-Pacific revenue within 18 months.

Why Now Is the Perfect Time

The Japanese hospitality market is evolving rapidly, and now is the ideal moment to establish your presence:

  • Leverage market growth: Capitalize on the rebound in hospitality demand and the upcoming World Expo 2025.
  • Seize a first-mover advantage: Position your brand ahead of competitors in this discerning market.
  • Build lasting connections: Forge relationships with industry leaders who value innovation and quality.

Your Journey to Success Begins Here

The Japan Hotel & Restaurant Show is more than an exhibition—it’s your chance to make a lasting impact in one of the world’s most sophisticated hospitality markets. With our expert support, you can confidently showcase your offerings and build the relationships needed for long-term success.

Contact us today to learn how we can help you maximize your JHRS experience and unlock the potential of the Japanese hospitality industry. Together, let’s elevate your brand to new heights in Japan!

Back to blog